Iaso | About Me
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My Story

I’ve always felt comfortable around numbers. A lot of my friends hated going to math class; I loved it, and followed that passion into college and the University of Michigan, where I graduated with a degree in Accounting. As I started my own practice and became a CPA, I saw that even though I had what’s colloquially described as a “math brain,” I still struggled to make financially responsible decisions. I realized that personal finance isn’t just about crunching numbers – it’s also about psychology and real-world decisions.

I began my journey into the field of financial psychology as a means to understand how my husband, a CPA himself, and I could have such vastly divergent reactions/feelings about our personal finances. After all, aren’t numbers concrete, no matter who is crunching them?

The good news is that you don’t have to have a “math brain” to be good with money.

The most recent research shows that consistently acting in unhealthy ways with money – overspending, avoidance, lying to a spouse/partner, missing savings goals – is not a result of a lack of intelligence, education or discipline. A lot of the bad decisions we make when it comes to money are driven by money scripts, subconscious beliefs about money that were formed in childhood and and refined through life experience.

Sustainable change is possible once the money scripts are identified, explored and reframed. And you don’t need to be good with numbers to do that. Combining my accounting skills, coaching skills and the latest in research financial psychology, I create an individualized program to help you and/or your partner find your own unique financial health.

My mission as a financial coach is to bring my clients a lasting sense of peace and serenity around their personal finances. It doesn’t matter if you have $0, $10 or $10,000,000 in personal assets. If you do not have a healthy relationship with money, you do not have financial wellness.